A teaching case study on using a business simulation to introduce sustainability decisions in a first-year marketing module.
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Learning the Trade-Off: Simulation-Based Sustainability Education in Marketing
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A teaching case study on using a business simulation to introduce sustainability decisions in a first-year marketing module. It describes team decisions, reflection and lessons for using simulations in sustainability education.
Creators: Roisin Vize.
Organisation: Technological University Dublin.
Source licence: CC BY-NC-SA 4.0. See the original resource for attribution and any third-party material exceptions.
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