Short-form video interviews with MTU Business Information Systems graduates showcasing diverse career paths, designed to support professional identity development. These TikTok-style exemplars help students connect personal values with authentic career journeys, achieving 62,539+ views across social media platforms.

Benefits:
This resource addresses a critical challenge in career education: students often struggle to connect abstract values and skills with concrete professional pathways. By presenting authentic graduate stories in accessible, social-media-friendly formats, the videos:

Humanise career options through real BIS graduates in diverse roles
Reinforce reflective practice by linking personal values to authentic professional journeys
Boost engagement through familiar short-form content that resonates with digital-native learners
Scale effectively beyond classroom settings, with strong organic reach (6,000-8,000 views per video on LinkedIn)

Practical Academic Applications:
For Educators:

Integrate videos into professional identity workshops as high-fidelity exemplars
Use as pre-class resources to stimulate reflection exercises on values and career alignment
Deploy in career guidance sessions to illustrate sector diversity and role progression
Facilitate peer discussions by pausing videos at key moments to explore decision-making

For Academic Developers:

Adapt the format for other disciplines by creating programme-specific graduate role model series
Embed within induction modules to help first-years visualise future career trajectories
Use as case studies when designing authentic learning experiences or work-integrated learning interventions
Incorporate into employability frameworks as evidence of graduate outcomes

For Instructional Designers:

Template the production approach (TikTok-style, short interviews) for creating engaging, authentic learning materials
Design accompanying reflection prompts or discussion guides that scaffold values-to-career mapping
Create branching scenarios where students explore different graduate pathways based on their own value priorities
Develop assessment activities where students analyse graduate journeys against professional competency frameworks

Modification & Integration Examples:

Flipped classroom: Students watch assigned videos before workshop sessions, then work in groups to map graduate experiences against their own values
Assessment integration: Students interview local graduates using your template, creating their own role model videos as coursework
Cross-institutional sharing: Share the playlist with careers services, alumni relations, and recruitment teams for sector-wide benefit