Open Textbook Library – Marketing

Description

A collection of Creative Commons licensed marketing textbooks.

Benefit of this resource and how to make the best use of it

Textbooks in the Open Textbook Library are considered open because they are free to use and distribute, and are licensed to be freely adapted or changed with proper attribution.

Related OER

Throughout this workbook students are asked to engage with the PCs Graduate Attribute & Mindsets Framework via a suite of activities or exercises. This engagement will provide students with the language of skills and attributes best suited to job application and success.

This Facilitator Checklist has been compiled from our experience as facilitators delivering the PACT Open Course with the National Forum. From our reflection, we created this resource to aid fellow facilitators save time and outlined key pre-Course, during-Course, and post-Course activities essential to the smooth running of all Open Courses.

Show your students maths at work outside the classroom in Maths Week
This October, show your students how maths is relevant to their everyday lives with I’m a Mathematician!
Connect your students with people working in a diverse range of careers which use maths in this student-led enrichment activity.
Explore more: https://imamathematician.ie

This seminar presented an overview of current policy, research and practice relating to student wellbeing in higher education and how the curriculum can be leveraged to enhance wellbeing. It showcased a range of innovative curricular wellbeing initiatives in UCC and MTU.

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URL: https://open.umn.edu/opentextbooks/subjects/marketing