DC.title: Embedding Professional Identity Development in BIS: Role Model Videos DC.creator: Fred Creedon DC.date: 2026-01-19 DC.description: Short-form video interviews with MTU Business Information Systems graduates showcasing diverse career paths, designed to support professional identity development. These TikTok-style exemplars help students connect personal values with authentic career journeys, achieving 62,539+ views across social media platforms. DC.identifier: https://hub.teachingandlearning.ie/resource/embedding-professional-identity-development-in-bis-role-model-videos/ DC.publisher: National Resource Hub DC.language: en-US DC.format: text/html DC.type: Article DC.subject: alumni interviews DC.subject: authentic learning DC.subject: Business Information Systems DC.subject: career exploration DC.subject: career pathways DC.subject: employability DC.subject: graduate role models DC.subject: graduate transitions DC.subject: higher education DC.subject: Professional identity development DC.subject: reflective practice DC.subject: short-form video DC.subject: Student engagement DC.subject: TikTok-style learning DC.subject: values-based careers