@article{Creedon2026,
  title = {Embedding Professional Identity Development in BIS: Role Model Videos},
  author = {Fred Creedon},
  year = {2026},
  note = {Accessed via https://hub.teachingandlearning.ie/resource/embedding-professional-identity-development-in-bis-role-model-videos/},
  abstract = {Short-form video interviews with MTU Business Information Systems graduates showcasing diverse career paths, designed to support professional identity development. These TikTok-style exemplars help students connect personal values with authentic career journeys, achieving 62,539+ views across social media platforms.},
}